Scott Toncray's Resume

Scott Toncray	http://twitter.com/stoncray
Orlando, FL 32828 - USA

Summary

Creative, big picture thinker able to analyze communications problems and develop solutions that bring solid, measurable results using traditional and emerging social media platforms. Research, develop, test, distribute, analyze and track all types of creative functions to generate high impact, targeted communications campaigns that increase brand awareness and customer loyalty. Experienced communicator with national media relations and crisis management experience.

Work Experience

Vice President of Marketing Communications	September 2008 - present
Wycliffe Foundation, Orlando, Florida

Direct all strategies for external relations, including public relations and social media. Work closely with president's office as liaison to public relations firm. Manage 3 direct reports and collaboration with 14-member integrated marketing communications team.

Initiated foundation first 100K market research project showing lack of name recognition.

Launched PR campaign supporting $1B capital program to start a translation program in every remaining language that needs one by 2025.

Increased name recognition by receiving coverage in over 70 media outlets such as BBC, AP Radio and Wire Services, Washington Post, Chicago Tribune, Orlando Sentinel and NPR, reaching 170M people worldwide.

Planned and implemented media tours to Uganda, Tanzania and Panama.

Directed new media applications such as iPhone application creation, implementation and tracking systems.

Senior editor of social media updates including Wordpress blog, Twitter, Facebook and other platforms.

Sr. Director of Integrated Marketing Communications	January 2007 - August 2008
Wycliffe Foundation, Orlando, Florida

Spearheaded reorganization of department utilizing newly implemented integrated marketing communications strategies. Achieved organizational buy-in and educated senior leadership through persistence, clear, results-oriented presentations and planning.

Designed and implemented state-of-the-art newsroom to receive stories from remote regions around the globe using advanced satellite technology and streambox.com.

Director of Communications	March 2003 - January 2007
Wycliffe Foundation, Orlando, Florida

Developed comprehensive marketing communications plan, and hired staff of 4 for start up non profit foundation. Implemented industry standard research, planning, and evaluation methods. Managed production of all marketing collateral, Web site, video and print publications. Provided content to serve a wide variety of constituencies.

Rocketed revenue generation from $3M to over $30M annually.

Developed multimillion-dollar campaign to replace 10 aging back country aircraft with modern turboprops to aid mission and humanitarian efforts in remote areas.

Field Public Information Officer	October 2005 - April 2006
Federal Emergency Management Agency, Biloxi, Mississippi

Provided Hurricane Katrina disaster victims with timely and accurate information through local media outlets. Established positive relations efforts and built trust. Coordinated interviews, conducted media monitoring and analysis of local broadcast, electronic and print journalism.

Met challenge of maintaining positive relations efforts during a national disaster.

Communications & Marketing Director	April 2001 - April 2002
First Security Mortgage Corporation, Louisville, Kentucky

Created and implemented corporate marketing communications plan. Produced brochures, advertising and promotional products, news releases, and Web site content. Negotiated all print, radio, internet, and outdoor media contracts. Supervised telemarketing and direct mail efforts.

Previous positions:
Allen Real Estate Service, Lexington Kentucky.
Western Kentucky University, Bowling Green, Kentucky.

Education

Bachelor of Arts in Public Relations, Psychology	August 1989 - May 1994
Western Kentucky University, Bowling Green, Kentucky

Clubs and Organizations
Board Member, Orlando Chapter of Public Relations Society of America (PRSA) Digital Nashville Disaster PR Team Member, American Red Cross Western Kentucky University Alumni Chapter President

Training
PRSA Digital Impact (social media) Seminar, New York, NY FEMA Public Affairs and Policies and Procedures, Atlanta, GA Institute for Crisis Management, Crisis Communications Certificate, Louisville, KY AMA Social Media Workshop, Chicago, IL PRSA Integrated Marketing Communications Seminar, Miami, FL Western Kentucky University Photojournalism Mountain Workshop, Lebanon, KY