Scott Toncray's Resume

SCOTT TONCRAY

Franklin, TN 37064 - USA

SUMMARY

Creative, big picture thinker able to analyze communications problems and develop solutions that bring solid, measurable results using traditional and emerging social media platforms. Research, develop, test, distribute, analyze and track all types of creative functions to generate high impact, targeted communications campaigns that increase brand awareness and customer loyalty. Experienced communicator with national media relations and crisis management experience.

WORK EXPERIENCE
Wycliffe USA, Orlando, Florida	March 1, 2010 - present
Director of External and Public Relations
Direct external relations campaigns using integrated marketing communications strategies including public and media relations, mobile marketing, and social media applications. Manage public relations agency that resulted in story placement with local and national media. Senior editor of corporate Twitter, Facebook, LinkedIn, Vimeo, YouTube and Wordpress blog for global organization working in 90 countries. -
Wycliffe Foundation, Orlando, Florida	September 2008 - February 2010
Vice President of Marketing Communications
Direct strategies for external relations, including public relations and social media. Work closely with president's office as liaison to public relations firm. Manage 3 direct reports and collaboration with 14-member integrated marketing communications team. Initiated foundational first market research project showing lack of name recognition. Launched PR campaign supporting $1B capital fund raising program. Increased name recognition by receiving coverage in over 70 media outlets including the BBC, AP Radio and Wire Services, Washington Post, Chicago Tribune, Orlando Sentinel and NPR, reaching 170M people worldwide. Researched, planned and implemented media tours to Uganda, Tanzania and Panama. Directed the development of mobile marketing applications. Senior editor of social media updates including Wordpress blog, Twitter, Facebook and other platforms. -
Wycliffe Foundation, Orlando, Florida	January 2007 - August 2008
Sr. Director of Integrated Marketing Communications
Spearheaded reorganization of department utilizing newly implemented integrated marketing communications strategies. Achieved organizational buy-in and educated senior leadership through persistence, clear, results-oriented presentations and planning. Designed and implemented state-of-the-art newsroom to receive stories from remote regions around the globe using advanced satellite technology. -
Wycliffe Foundation, Orlando, Florida	March 2003 - January 2007
Director of Communications
Developed comprehensive marketing communications plan, and hired staff of 4 for start up non profit foundation. Implemented industry standard research, planning, and evaluation methods. Managed production of all marketing collateral, Web site, video and print publications. Provided content to serve a wide variety of constituencies. Supported sales team through marketing efforts generating revenue from $3M to over $30M annually. Developed multimillion-dollar campaign to replace 10 aging back country aircraft with modern turboprops to aid mission and humanitarian efforts in Papua New Guinea. -
Federal Emergency Management Agency, Biloxi, Mississippi	October 2005 - April 2006
Field Public Information Officer
Provided Hurricane Katrina disaster victims with timely and accurate information through local media outlets. Established positive relations efforts and built trust. Coordinated interviews, conducted media monitoring and analysis of local broadcast, electronic and print journalism. Met challenge of maintaining positive relations efforts during a national disaster. -
First Security Mortgage Corporation, Louisville, Kentucky	April 2001 - April 2002
Communications & Marketing Director
Created and implemented corporate marketing communications plan. Produced brochures, advertising and promotional products, news releases, and Web site content. Negotiated all print, radio, internet, and outdoor media contracts. Supervised telemarketing and direct mail efforts. Previous positions: Allen Real Estate Service, Lexington Kentucky. Western Kentucky University, Bowling Green, Kentucky. -

EDUCATION
Western Kentucky University, Bowling Green, Kentucky, August 1989 - May 1994
Bachelor of Arts in Public Relations, Psychology

CLUBS AND ORGANIZATIONS
Board Member, Orlando Chapter of Public Relations Society of America (PRSA) Digital Nashville Disaster PR Team Member, American Red Cross Western Kentucky University Alumni Chapter President

TRAINING
PRSA Digital Impact (social media) Seminar, New York, NY FEMA Public Affairs and Policies and Procedures, Atlanta, GA Institute for Crisis Management, Crisis Communications Certificate, Louisville, KY AMA Social Media Workshop, Chicago, IL PRSA Integrated Marketing Communications Seminar, Miami, FL Western Kentucky University Photojournalism Mountain Workshop, Lebanon, KY