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Scott Toncray |
http://twitter.com/stoncray |
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Orlando, FL 32828 - USA
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Summary |
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Creative, big picture thinker able to analyze communications problems and develop solutions that bring solid, measurable results using traditional and emerging social media platforms. Research, develop, test, distribute, analyze and track all types of creative functions to generate high impact, targeted communications campaigns that increase brand awareness and customer loyalty. Experienced communicator with national media relations and crisis management experience.
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Work Experience |
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Direct all strategies for external relations, including public relations and social media. Work closely with president's office as liaison to public relations firm. Manage 3 direct reports and collaboration with 14-member integrated marketing communications team.
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Spearheaded reorganization of department utilizing newly implemented integrated marketing communications strategies. Achieved organizational buy-in and educated senior leadership through persistence, clear, results-oriented presentations and planning.
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Developed comprehensive marketing communications plan, and hired staff of 4 for start up non profit foundation. Implemented industry standard research, planning, and evaluation methods. Managed production of all marketing collateral, Web site, video and print publications. Provided content to serve a wide variety of constituencies.
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Provided Hurricane Katrina disaster victims with timely and accurate information through local media outlets. Established positive relations efforts and built trust. Coordinated interviews, conducted media monitoring and analysis of local broadcast, electronic and print journalism.
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Created and implemented corporate marketing communications plan. Produced brochures, advertising and promotional products, news releases, and Web site content. Negotiated all print, radio, internet, and outdoor media contracts. Supervised telemarketing and direct mail efforts.
Previous positions: Allen Real Estate Service, Lexington Kentucky. Western Kentucky University, Bowling Green, Kentucky. - |
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Education |
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Clubs and Organizations |
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Board Member, Orlando Chapter of Public Relations Society of America (PRSA)
Digital Nashville Disaster PR Team Member, American Red Cross Western Kentucky University Alumni Chapter President |
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Training |
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PRSA Digital Impact (social media) Seminar, New York, NY
FEMA Public Affairs and Policies and Procedures, Atlanta, GA Institute for Crisis Management, Crisis Communications Certificate, Louisville, KY AMA Social Media Workshop, Chicago, IL PRSA Integrated Marketing Communications Seminar, Miami, FL Western Kentucky University Photojournalism Mountain Workshop, Lebanon, KY |
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